We are pleased to announce that Maheswari P. of the SRM Institute of Science and Technology’s study “Analysis of Social Business Model in Bottom of Pyramid (BoP) Markets” has highlighted Savemom’s creative work in maternity healthcare on ResearchGate.
About the Study
The study looks at how Savemom is effectively generating shared value for communities in the Bottom of the Pyramid (BoP), which are those who often have less access to high-quality healthcare services. It draws attention to Savemom’s initiatives to close the maternity healthcare gap by providing clever, practical, and reasonably priced solutions.
Savemom: A Mission Rooted in Empathy
A personal story serves as the cornerstone for Savemom. Mr.Senthil Kumar became aware of the critical need for widely accessible maternal healthcare solutions after witnessing the hardships endured by his pregnant sister, who had to travel considerable distances and wait for basic checkups. This event inspired him to create technology-enabled services that would allow all women, no matter where they are, to obtain vital medical care right at their door.
Today, Savemom empowers pregnant women and new mothers through:
- IoT-enabled wearable devices for monitoring vitals like Blood Pressure and Blood Sugar
- Mobile health apps offering medication reminders, nutrition guidance, and emergency support
- Remote monitoring by healthcare providers to ensure timely intervention
- Cab-booking features for easy hospital access during emergencies
Key Insights from the Research
Three solid pillars of Savemom’s business strategy that benefit BoP markets were found by the research:
- Accessibility: Providing medical care to even the most isolated communities.
- Affordability: Providing low-income families with affordable options.
- Giving moms and other carers the tools they need to take charge of their own health is known as empowerment.
Savemom is saving lives and empowering communities with its innovative approach, which goes beyond simply enhancing healthcare results.
Building a Healthier Future
Savemom is steadfastly dedicated to establishing a future in which no mother is left behind, from developing scalable, tech-based healthcare systems to empowering rural women through grassroots training programs. In order to safeguard frontline workers and rural families, Savemom extended its goal by introducing PPE kits even during the COVID-19 outbreak.
Being acknowledged in ResearchGate for our work is a tremendous honour, and it keeps us motivated to keep pushing the boundaries of maternal healthcare innovation.
Check out more about Savemom here!