Innovating Maternal Healthcare in Rural India
Savemom, JioVio Healthcare’s smart healthcare solution, was recently highlighted in CliffsNotes for its dramatic impact on lowering maternal mortality in rural India.
Savemom’s initiatives help the National Rural Health Mission and UN SDG 3.1, which aim to reduce maternal mortality. Founder Senthilkumar built trust through Aadhaar authentication and real-time data collecting, ensuring transparency and protecting Savemom against legal threats.
Empowering Women and Communities
Savemom increased maternal care while simultaneously increasing women’s employment in rural areas, contributing to local economic growth.
Initially sceptical, rural women embraced Savemom’s redesigned, waterproof, culturally comfortable wearable devices, resulting in increased acceptability and antenatal care awareness.
Technology at the Core
Savemom tackled rural healthcare gaps with:
- Telemedicine via AlloGate.
- Wearables with 6–9 months battery life.
- Ride-hailing integration for easier access to clinics.
This cut travel times, reduced clinic crowding, and kept mothers consistently connected to healthcare providers.
Challenges and the Road Ahead
While Savemom fixed issues like data irregularities and worker dissatisfaction, challenges remain — mainly doctor overload and limited marketing reach.
Proposed Solutions:
- Hiring junior doctors to manage patient data.
- Launching digital marketing campaigns.
- Building CSR partnerships with major healthcare brands.
Savemom’s journey proves how innovation and empathy can transform lives — with even greater potential still ahead.
Check out more about Savemom’s journey and impact here!
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